The past 50 years has seen a massive jump in the expectations of people in the minority world about what we need to live. 20% of the world’s population (us) consumes 80% of the world’s resources. Resources essentially to process, make and then store our stuff. The generations before were thrifty with the things they had, and goods were built to last. We now live in a throw away society, where it is cheaper to buy a new printer than to replace ink cartridges. We have overshot the carrying capacity of this planet; yet more and more people aspire to the lifestyles of consumption. The earth can not sustain 7.2 billion people living as we do. Simplify Simplify Simplify.. ‘we’ need to learn to share, as we teach our children to.